The launch of a flagship product from the world’s largest software maker is always a challenging project. GraphicPeople leveraged its digital production expertise to support the launch of a new edition of the world’s most popular OS. The project involved producing Flash and rich media banners, Flash video for kiosks, electronic direct mailers (EDMs) and website landing pages, with simultaneous activation across 21 Asian countries in 12 languages.
Given the different stakeholders involved, precise coordination amongst all was a critical element from the beginning. However, a bigger challenge for the GraphicPeople team was delivering the required volume of digital assets within near-impossible deadlines. The studio leveraged its experience in digital production to put together several expert teams that would work in shifts and take up production, coordination and communication roles. The teams put in place contingency plans in case of mishaps because there would be no time for experimentation. Communications planning and time zone management helped optimize product review, feedback and brief preparation sessions with colleagues in Singapore, which was two hours ahead of Dhaka time.